Hey! We have to pay for that!

We Listen To Mary Magdalene (Lady Nada)


Recently in Canada the Visa corporation has been running a cheeky little marketing campaign with the tag line “Do you Smallenfreuden?” Which by all accounts is a made up term that translates into “The joy of small” or “go ahead….put that on your credit card”. The whole idea of the campaign is to persuade consumers that when you are out and about and you want to purchase something small (between $20 – $100), you may as well slap it on your credit card…it will make you happy…what’s the harm?

Well here’s the harm…first it encourages increased credit card purchases…for some people this is fine, they can handle it and they will pay off the card before any interest occurs…but for most, especially our younger generations this could turn into a very expensive habit…that 20 dollar purchase could easily turn into 75 if they carry a balance and they decide to…

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