This post originally appeared on the Forbes website on May 3, 2013.
Business is changing fast enough that “if you’re not asking questions about what’s different today, you’re on a path of complacency,” says Brian Solis, principal at the Altimeter Group and author of the new What’s the Future of Business?: Changing the Way Businesses Create Experiences. “It’s not necessarily overnight shifts – they’re ongoing and perpetual – but they’re going to change everything the way we know it today. If you’re not competing for the future, you’re by definition competing for irrelevance.”
Of course, that can be a hard pill for many executives and business owners to swallow. “There’s a sense of disorientation, frustration, confusion, and sometimes straight-out ignorance,” says Solis. “WTF [his book title, What’s the Future] was an intentional, cheeky play on words, because I’m saying ‘WTF?’ as often as the next person.” The…
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